Positioning brand beyond Learning

By November 14, 2018 No Comments

Delphian Logic wanted to carve out a unique and differentiated position in the marketplace by reimagining their services and solutions and elevate its value in the minds of all audiences.

Extensive research of the organization revealed that all their customers were coming to them with a similar ask “help me figure out a solution for this business problem, help me make informed decisions, and take action.”

We developed their website to convey the core idea: Delphian Logic looks at business problems differently and delivers performance-enhancing solutions by harnessing the combined power of design, technology, and communication. The new website was thus created that was clean and precise. It conveyed a sense of confidence and focus, while expressing their reality confirming that they work with the best of the best, because of the quality of their solutions. A series of case studies add to the content, expressing the range and breadth of their services. The new website reignited excitement internally and fueled new opportunities. As a rollout initiative, the brand and the website were introduced to their customers and a series of emailers were launched to communicate the new positioning. Shortly after the launch, the organization introduced various new solutions in the market, some like VeCogniti – a microlearning platform for next-generation enterprises, was launched at a global scale. VeCogniti, in particular, was launched at DevLearn 2016- North America’s leading event focused on learning technologies amidst great interest and recognition. We managed their social media, their listing and awards strategy ensuring that it was recognized as a brand globally and that their customers understand their renewed position.

Services: Website development and management, Corporate Collateral, Content Marketing (White Papers, Case Studies, Blogs, Emailers), Social Media, Awards and Listing Strategy, SEO, Event Marketing.

Website: https://delphianlogic.com