Launch and Go-To-Market Strategy and Implementation

By November 14, 2018 No Comments

Gene Pease is a pioneer in people analytics and author of three books on people analytics and performance management. He is an award-winning analytics entrepreneur and has helped companies and individuals adopt an analytics-led approach to improvements in workforce performance for last 25 years. Gene was keen to launch his e-learning programs for professionals and companies in 2017 to facilitate meaningful and measurable people development in organizations through analytics.

Our team embarked on a major launch initiative with the objective of bringing to market Gene’s People Analytics Training online learning program to champion analytics-based decision-making in HR that will define the future. We redirected the conversations from organic, intuition led decision making to anticipating the future: future requirements of the business, future needs of the world, and even the future demands of good people practices – all with an underpinning of a commitment to analytics. This new corporate brand and their online learning product People Analytics Training with Gene Pease was integrated and launched via Knowledge Commerce platform, Kajabi. WIM is strategically involved in product marketing of this online learning or eLearning course and is actively running content marketing and ad campaigns to reach out to the B2B and B2C target groups.

Services: Branding and Identity, Website development and management, Content Marketing (Case Studies, Blogs, Emailers, Newsletters), Social Media, SEO, Ad Campaigns.

Webiste: http://genepease.com