A leading provider of sales coaching and sales enablement programs in the U.S. Ignite Selling was struggling to give expression to their new vision and brand position. By using content marketing programs, we demonstrated that creating an integrated brand presence across platforms and social media channels lead to higher traction among customers and prospects. WIM identified two key levers that would impact the performance and growth of our client’s business: a medium reach digital marketing program for all stakeholders and a comprehensive webinar program to generate leads. We shared our recommendations with our client and they were well received by the CEO and the leadership team. Based on the recommendations, we redesigned their website and created some market facing, thought leadership content assets like white papers, case studies, newsletters, blogs for stakeholder engagement. All these various content marketing programs are now underway.
Services: Website, Brand Identity (not logo), Corporate Collateral (Sell Sheets and Presentations), Content Marketing (White Papers, Case Studies, Blogs, SlideShares), Social Media Marketing, SEO, Webinar Campaigns, Newsletters, Event Marketing, etc.
Website : https://igniteselling.com