We worked with Daybreak IT to create a consistent visual identity for all its assets and sales collaterals. There were a number of collaterals that were not able to reflect the enhanced vision of the business. The aim was to use a visual language that communicated how Daybreak IT leverages technology in the biotech industries to drive better outcomes.
We helped Daybreak IT position itself at the nexus of the biotechnology spectrum, connecting them to those enterprises that needed systems to deliver value to stakeholders. The visual imagery of the collaterals immediately connected the brand idea to biotechnology and IT systems and the content highlighted “why” they were ideally suited to play the role. The Sales Collaterals also articulated the value of the company’s work and emphasized their commitment to impact outcomes positively.
Services: Microsites development, Sales Collateral, Corporate Brochures, Ads
